Let's Talk Data.

A Quick Guide to the (New) 10 Essential Public Hea...

My 14-year-old daughter recently discovered an old photo album (with actual photos in it! Not digital ones!) of mine from my carefree youth. She laugh...

Customer Spotlight: Next Level City KPI Transparency [Video]

During a crisis, communication is more crucial than ever. So today, we're turning our customer spotlight on our partner, the City of Williamsburg, Virginia. Showing off their unique take on mySidewalk's performance management template to measure their key performance indicators, communicate the impact of their work, and engage their residents. This innovative city leadership team has taken local government transparency and communication to the next level. 

The quick video below explains how their Performance dashboard works and why it's so impressive. 

 

The Williamsburg City Performance Dashboard

Let's be honest, local government websites usually aren't very engaging. Stakeholders typically don't understand the why behind the what. Without the context around KPIs, it's difficult for them to understand what their city wants to accomplish, and what it's doing to move the needle. That's what makes this dashboard so different.

The Williamsburg Performance dashboard, powered by the mySidewalk database, helps city leaders understand their unique challenges. For example, how an essential performance category, like economic vitality, is impacted by factors such as COVID-19.

 

Impressive City Transparency 

Having this unique infrastructure in place amidst the pandemic means Williamsburg can see how COVID-19 is impacting strategic initiatives, like the number of existing businesses, and the number of grants awarded. 

You can see in the data library the two industries that dominate Williamsburg are educational services and tourism. No surprise, hotel occupancy rate – an indicator for tourism, has plummeted because of the pandemic. You can also see the response projects Williamsburg is working on, and the impact they’re having.

Williamsburg's Performance Dashboard is an excellent example of both top-down and bottom-up collaboration for strategic initiatives. Not only does the City Manager and City Council use it, but also residents. 

Why this dashboard is so useful:

  • It's a compelling combination of storytelling, data, and visuals

  • Provides internal and external transparency

  • Creates accountability and shows progress against goals

  • Offers a one-stop-shop for any question

  • It's beautiful, interactive, and mobile-friendly 

The pandemic has highlighted how rare it is to have this kind of dynamic city communication system. Yet especially in a crisis, this level of transparency, accountability, and data are powerful.

We are truly honored to partner with cities like Williamsburg. Thank you for your tireless work to innovate, improve, and engage your community. You inspire us. 


Check out Williamsburg's City Performance dashboard for yourself, or read their story. Learn more about mySidewalk’s City Performance tools.

Related Reading:

A Better City Performance Dashboard: Data Has Never Been So Sexy

What did City Leaders need most? That was our question in early 2019. The mySidewalk team interviewed dozens of city dep...

5 Reasons Your City Needs Realistic Peers

Peer cities can be a powerful framework for understanding progress in your community. Yet the process of identifying pee...

COVID-19 Affects People Differently Based On Where They Are

I’ve been interviewing folks on the mySidewalk leadership team about how they’re viewing COVID-19 through a disaster rec...

Never miss a story.

Subscribe to the blog and stay up to date. We write about data, and the people using it to change the world.

blog subscribers

The time is now.

Ready to access the data and insights you need to make an impact?

LET'S TALK